Dr. John Friedrichs, DC

East Troy  |  262.642.4100  |  Brookfield  |  262.695.1870

About Us

why choose us

Welcome!  We love chiropractic and we love to help you learn about the benefits of chiropractic and nutrition for you and your family. Chiropractic is one ingredient in helping you achieve optimal health and function. Our emphasis is on spinal bio-mechanics, optimal nerve function through chiropractic care and nutrition.

Dr. John  Friedrichs  serves Brookfield, East Troy and the surrounding communities. Our chiropractors and the rest of the friendly team at Wisconsin Spinal Rehabilitation Center are dedicated to holistic solutions to target your unique needs, whether you are suffering from back pain, neck pain, headaches, or even just plain old muscular tightness and tension. You may need pain relief after suffering an accident, experiencing an injury, or if you have a specific condition such as chronic back pain or a spinal condition.  If you just want to improve your overall health, Dr Friedrichs can help you achieve your wellness goals! Please visit the testimonials page to see what our patients are saying.

Meet Dr. John Friedrichs here

Over 23 Years Experience

Providing chiropractic and nutrition health care for over 23 years has enabled us to learn from every single patient that enters our office.  Utilizing chiropractic, nutrition, spinal therapies and spinal decompression for many years has proven to be our greatest advantage.  Experience and knowledge of today's high tech world enables us to provide you with the best holistic approach to optimal health. 

We Truly Care

Dr. John experienced his own spinal problem as a college athlete so he understands what many are going through when they enter the office.  

Whole Body Approach

Structurally - our body strives for alignment so all joints function optimally with out stress.  X-rays are our blueprint of your structural health.  Physiologically - our body strives for wellness and what we consume effects our body on a cellular level. Appropriate blood work is our blueprint for your physiological health.

Our Promise to You

We promise to always have your health our priority.  We are messengers of what your body tells us and we will, based on our experience, help restore your health with your assistance.


  • Spinal Decompression
  • Spinal Therapy
  • Chiropractic Care
  • Massage Therapy
  • Functional Medicine Nutrition
  • Speaking Engagements
  • Corporate Wellness Programs

Peter Gordon Friedrichs - April 16, 1963 - May 22, 2017

Peter passed away doing what he loved to do, working out on his home tread prior to heading to the office to help people through chiropractic and wellness. Pete was born April 16, 1963, in Atlanta, GA, and was a longtime resident of Whitewater. A 1981 graduate of East Troy High School, he earned his bachelor’s degree at the University of Wisconsin-Whitewater in 1986 and his Doctor of Chiropractic at Cleveland Chiropractic College, Kansas City, KS, in 1994. Pete, along with his brother John, was the co-owner of Wisconsin Spinal Rehabilitation Center in East Troy and Brookfield. He was a dedicated practitioner of wellness and nutrition. 

Dr. John Friedrichs will be taking care of East Troy patients indefinitely.